Content marketing
Your content gets attention. What happens next?
A video with plenty of views can be a good start. The next job is to help the right person understand what you do, build confidence and take a useful next step.
4 min readFrom the consultation to everyday workNotes for a
Notes for a
healthier business.
Marketing, sales and AI. Practical guides to understand what gets stuck and decide where to start.
CRM and automation
Before you automate, find what gets stuck.
Useful automation addresses a specific handover: an incoming enquiry, a missing reply or a task nobody has picked up. Start there.
3 min readSales process
The proposal is sent. The conversation is not over.
Sales follow-up should help the customer decide. Before writing another message, establish what was agreed and which question still needs an answer.
3 min read